VIRTUAL REALITY

Anyone who hasn’t tried virtual reality yet owes themselves some time in a headset. We’ve found it’s one of those things that actually defies description. There is no parallel in our world that matches it and if the VR experience has been well-crafted, it actually feels like you’re there. Not just sort of there. That’s the best description we can give.

Virtual reality isn’t the solution for every project. Like 3D and AR, it has to be used sparingly where it makes sense. For example, if you enter a world where immune cells are racing past you, fighting enemies from within and without, enlisting you in their very own boss battle, it all becomes much more real, and that much more memorable. 

It’s said that the strongest memories are formed when coupled with strong emotions. Giving someone a virtual experience they won’t forget, (but only in a good way!), is tantamount to giving them the best possible educational or entertainment experience. We are only at the very beginning of what can be done in virtual reality. Who knows what the next five years will bring?

Extracellular Vesicles

The International Society for Extracellular Vesicles and Oxford-Brookes University in London, collaborated with us on this 360 VR experience to explain the role of EV’s, cells’ secret messengers.

SIM-e concept

This demo explores the concept of what it might be like to interact with a digital assistant in a healthcare scenario, both in an AR setting, and also a VR 360 setting.

Amino Acid Manipulation Demo

This demo explores the idea of being able to grab specific amino acid types and gang them together. The idea is eventually to use this to help students to identify each of the 20 amino acids.

AUGMENTED REALITY

Augmented reality video might just be the best of two worlds, creating a virtual environment over the real one without the need for headsets required in virtual reality.

In AR, you still get to be in the real world. Layered over that is the 3-dimensional augmented reality part, no headsets required, all you need is a normal screen. Companies and institutions worldwide are using augmented reality video to ideate and design complex robotic and other mechanical systems. AR is employed to create realistic training scenarios where the Customer Tech and Client can work remotely while looking at the same device or system. Companies have realized the potential for remote troubleshooting using embedded IOT chips within those devices.

Educators are beginning to realize how engaging augmented reality could be for their students and that the barrier to entry in hardware costs would be minimal. All of that means that AR video is far more implementable, at least in 2020, than virtual reality video. 

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